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You used to be able to create a website, buy a domain and hosting, upload the files and forget it, unfortunately, doing this now is negative for your business. In this blog post, we will explain what website maintenance is, how it affects your business and how to maintain your website in Website Maintenance: The Ultimate Guide.
What is website maintenance
In short, website maintenance is the act of regularly checking your websites for issues and mistakes and keeping it updated and relevant, think of it like getting your car checked every month.
Keeping a website well maintained and attractive is important to all companies in order to engage and retain customers and to give a strong brand presence. It’s very easy, especially for startups to cut corners and let a few tasks slide. Website maintenance can easily become one of them as it doesn’t always present urgent issues. However, just like your car, if it doesn’t get checked regularly it will start becoming slow, things will break and it will ruin the health of your website.
Regular maintenance and monitoring of your website is a must for keeping a strong brand presence and keeping your website flowing smoothly.
How does website maintenance affect my business?
Performing website maintenance affects your business in various ways, from keeping up to date with the latest security patches to providing the best possible customer experience here are the top reasons why you should and how it affects your business.
Website maintenance helps keep your website secure
Security, it’s the most important reason and is the biggest reason why we should all be maintaining our sites. Security breaches cost companies millions and there is no shortage of hackers attempting to hack into your website to extract user information like email addresses, passwords and credit/debit card information.
If you use a content management system such as WordPress then it’s super easy for you to check updates, simply log into your admin panel and head to dashboard > updates and you’ll get a list of everything that is outdated and it’s super easy to update! Just press the update plugins or update themes and WordPress will do the work for you.
Maintaining your website helps drive organic traffic and SEO rankings up
You’ll drive traffic to your website and rank higher in search engines like Google whenever you add more content to your website. Part of a checkup is ensuring that content is up to date, correct and still relevant. The more you update your website with new content the more likely you’ll rank higher for specific search terms, we recommend publishing a new blog post each week.
If your website isn’t kept up to date, search engines will lower your ranking and will remove your site entirely from ranking if there is malware or other dangerous/illegal activities and poses a large risk to its users.
Another large thing is Google and other major search engines are starting to selectively show search results to users on different platforms such as mobile or tablet, if your website is old and has a clunky design that isn’t optimised for mobile usage then Google will stop your site from appearing on mobile and tablet search results.
Is your website due for a new design? Don’t fret! We create amazing websites that are optimised, maintained and help drive more business!
Maintaining your website helps you project a better corporate image
If you don’t maintain your website, it will eventually become clunky and slow, and potentially look outdated, this projects onto your corporate image, leaving people with a bad corporate image in mind when they leave. Nowadays it’s easy to have a well made professional website, and there is a large expectation that your website should be professional. If your website doesn’t deliver on the promise of professionalism, your customers will often go elsewhere.
Maintaining your website allows you to provide better experiences for your customers
When it comes to your customers and potential customers, you want to ensure they have a seamless experience on your website, this means ensuring they don’t encounter any 404 pages, making sure they can navigate around your website easily and find things that they are looking for. If they can’t do this, you’ll certainly lose customers.
How do I maintain my website?
There is a huge list of tasks that should be done to keep your website healthy and running smoothly, the most critical and time-sensitive of these are security updates, without updating these your website becomes a potential target for hackers and for your visitors alike. When maintaining your website, you’ll often want a checklist of tasks that need to be done weekly, monthly, quarterly and yearly.
With that in mind, here are some tasks to add to your checklist:
To be done weekly:
- Check all website pages to make sure no errors are being shown
- Backup your website
- Perform updates to plugins and your CMS or software
- Check all your forms are functioning properly
- Check your pages for broken links and remove them
- Search for 404 errors and fix or redirect from those pages
To be done monthly:
- Check your website loading speed
- Review any security scans to make sure malware hasn’t been uploaded to your website
- Review website statistics and log them down
- Review your blog posts and fix any errors/update them with new content
- Review your local search visibility
To be done quarterly
- Review your website to see what can be improved
- Review website graphics and photos (are they up to date/relevant to the post)
- Check and update your website content
- Test your website (does it adapt to mobile, is it easily navigatable/accessible)
- Review and adjust website marketing campaigns
To be done yearly
- Update any reference to the current year
- Review your website entirely for grammatical, typos and relevancy of the content
- Renew the website domain
- Review your website strategy to align with your business goals
- Evaluate if new website design is due
Maintaining your website is important for many many reasons, not doing it could have big consequences and be costly to your business, make sure to always update your website!
After you’ve maintained your website, check out how to generate more leads from our ultimate lead generation guide!
Is your website due for a new design? Don’t fret! We create amazing websites that are optimised, maintained and help drive more business to your business!