The Basics of Web Design

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The Basics of Web Design

The basics of web design in 2019.
Web Design. Captured by Pixabay - pixabay.com
Captured by Pixabay – pixabay.com

Web design has been one of the essential requirements for businesses in recent years. It has helped companies to market their name, brand and services to a wider scope of the market. The problem that most companies have with their website is that they cannot capture their audience’s attention and make an impression in less than five seconds. Five seconds is not enough time to tell them what you do and to even sell them your product, service or idea. So how do you achieve this at a time where people want instant results and where competition is high? We first learn the basics.

What is Web Design?

In Short: Web design is a skillset and discipline set in the production and maintenance of websites.

The basics of web design today consist of several different skills some of those are:

  • Marketing & Communication Design
  • User Experience and User Interactive Design
  • Web Programming Languages (HTML, CSS, JavaScript)

All of these skills and others play a key role in modern web design and website maintenance, all of what is user-focused. Every web designer has to take into account all the possible pitfalls from designing to coding to the page layout and how easy it is to navigate the website. Along with the management procedures involved with maintaining a website, working with network domains and dealing with clients.

Starting out with web design

Web design starts with knowing who your customers are and their demands and requirements. Before designing any website, you must create and complete a planning document for your website, this can include a copywriting plan, website colours, how you’ll capture your audience attention, etc. then the document will be converted into the design document. You must consider your clients at every stage of the process. You’ll then finalise all the planning, provide the technical description, domain name, hosting, etc. including the purpose for constructing the website.

Web Design Planning
Source: startupstockphotos.com

Design Procedures

The designing procedures include the project definition, the project scope, wireframes and site architecture the visual design and page layouts of a website, the programming and development of the website, testing the website, launching the website and maintaining the website after the launch has finished. Print Mag explains design procedures very well.

Page Layout & Content Management

Your site’s page layout plays an important role in web design. You have to make sure its easy to navigate, read content from and doesn’t look bad with your planned design. When creating the page you should create hyperlinks, embedded links and establish external links to relevant websites, along with this buttons should be clear and easy to see, this will enhance the quality of your page layout and improve the user experience.

Managing your content is also a necessity that must be kept in mind for an effective and user-friendly website. Having content that is relevant and up to date to the product or service you sell will help you attract the right kind of customers you are looking for to your website. Having a blog is a perfect scenario for publishing content that is relevant to your audience, educating them about the product you sell.

Fonts, Colours & Optimisation

Your website must be consistent with your branding, this means your pages should have the right font that your brand uses, the right colours that make customers know that it’s exactly your business website they are on and the right content. Along with all of this, your website should be optimised for the internet, this means images should be optimised and compressed, your website should be delivering the pages compressed (also known as minified.) and that your pages are SEO (search engine optimisation) optimized to rank your pages on Google. Policies should also be added here (privacy policy, terms of service, disclaimers) to enhance the credibility of your website and lastly, there should be an easy way for customers to give feedback about your website.

North Wales SEO, Digital Marketing, CopyWriting

That’s all! Now your website will be off to a booming start!

Looking for your perfect website?

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