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So you have finally taken it upon yourself to update your website, since its looking old, clunky and hard to find your way around, not to mention, your competitors have launched much better websites than yours recently. But you’re stuck on if you should outsource your web design or do it yourself.
And since there isn’t much information on Google about if you should outsource your website, I have taken it upon myself to explain why you should outsource your website. Let’s jump in!
Should I outsource web design? Yes, you should outsource web design. Why? Professionals like myself have years of experience doing it, we know what goes into creating a usable website, that can help with conversion rates, help people find what they are looking for and implement the custom solutions that you would need on your website.
Now that’s just a few reasons, but there are some much bigger reasons, and we’ll go in-depth on them below…
1. We save you time and money
But isn’t their WordPress? Won’t it allow me to build a website in a few days? That’s correct, you can build a functional website with WordPress in a few days, but you aren’t factoring in any custom elements you may want on your website, or customizing it to make it fit your brand. And there is a lot of work that goes on behind the scenes too, making sure it is usable for everyone, accessible on all browsers and making sure it follows Google’s ranking rules, to help the website rank in the search engine.
On average, it takes a professional around a month to create a functional website with Google ranking optimisations, and it can cost you anywhere from £500 – £10,000 depending on your needs. Though the price tag isn’t for nothing! It’s for their skill, that will eventually go on to help make you money and a return on investment directly from your website (it pays for its self!).
2. We improve customer engagement
You want visitors to stay on your website for as long as possible, and that’s where professionals can shine really big. How you might ask? Here’s how:
- We design pages that enable users to easily navigate your website
- We optimise your website to load its fastest
- We strategically place interactive elements on the website so it keeps the user wanting to learn more
- We implement forms and live chats, so customers can directly engage with your business
- We provide an extremely good user experience what will keep the user coming back
And these are all things you could do yourself! But they are quite tedious, and our end goal is to keep your customers engaged with the content on your website, so we strive to provide the best user experience in your web design.
3. Boost your conversion rates
While you can create a stunning website yourself, it doesn’t mean it will be successful, as you might not know the best tactics to convert your visitors into leads.
Professionals like us know how to find the best method to convert your website visitors into leads, this is through the use of what we call A/B testing, this allows us to test different methods and find the best one that converts visitors into leads.
Of course, for this to work, you need visitors going to your website and the number of visitors you get to your website is all dependant on your digital marketing activities.
4. Wide range of skills that can help you
Professionals have a wide skillset, from front-end development, backend-development, UI/UX design, copywriting and plenty more.
Having this wide skillset that gets applied to your website is greatly beneficial to your business, as it enables you to get the best performance from your website, in terms of conversions and performance in general.
5. Access to support
When you create your own website, you don’t get a dedicated person to speak to when you have a problem you have to search for a solution, this takes time and costs you money.
When you outsource your web design, you get access to their support, education and their abilities to help you on later down the line. This is considered critical if you want your website to succeed and having this support gives you peace of mind that if you encounter a problem, you can get it fixed within a reasonable time by experts who have served the field for years.
When looking to outsource your web design, you’ll want to ensure you have an agency who provides quality support services, and that can help you later down the line and teach you how to manage your website.
“Should I outsource web design?” Our conclusion
So in conclusion, I think outsourcing your web design allows you to focus on other areas of your business, this is very true for marketing agencies who don’t have an in-house web design team! As it can let them focus on their client’s marketing activities instead of worrying about their website. Not to mention for normal business owners, it can help take the burden of a complex area off them, saving time, money and letting you focus on the things that matter in your business.
So, have you ever outsourced web design before? Tell us about your experience below!